The following personalization tactics focus on solving issues online retailers are facing.
1.Make Sure the Price is Right: If your online store offers a wide assortment of products with highly varying price ranges, you may run into a mismatch between what you’re promoting and your customers’ budget.
2. Don’t Be Afraid To Ask: When working with our clients, we sometimes find they lack the actionable data needed for effective for e-commerce personalization. With data privacy being a major concern, gathering this data from fresh visitors who haven’t become customers yet is challenging. At least that’s what many people think, though they are not entirely correct.
3.Bring Context To Every Visit:
The idea behind this personalization tip is to utilize the data from previous sessions to help your customers pick up where they left off.
4. Are Your Customers Being Onboarded? Essentially, create a sequence of onboarding messages to be gradually sent to your customers as newsletters. These newsletters should contain information on the features or product selection for which the customer still needs to be onboarded.You can also do the same with your online store, modifying your content to showcase onboarding banners; ideally the ones you consider the most important in the sequence.
5. Overlay Personalized Abandoned Cart Items On Entrance: Of the users that make it all the way to adding items cart on your site, over 30% will abandon that cart.However, you can improve that number if you’re collecting the right user data: once that user returns to your site, your overlay can remind them of the items they left behind.
MORE TIPS COMING SOON……